What I Do
- Organic and paid campaign management > Email Marketing, PPC and Display Ads, Content Strategy, Link Building, & CRO
- Develop SEO strategies that drive traffic and revenue > Proficient in On-page, Off-Page, EEAT, & Technical SEO
- Strategic market and competitor analysis > Key buyer behaviours, industry trends, content audits, & competitor ads
- Reporting and analysis of KPIs > Familiar using Google Search Console, SEMrush, Ahrefs, Moz, & Screaming Frog for this
Work Philosophy
- Results Matter > Effort is important, but impact is what truly counts. I focus on strategies that drive measurable success.
- Always Be Learning > The digital world evolves fast, and staying ahead means continuously expanding my knowledge and skills.
- Blend Creativity With Strategy > Great marketing isn’t just about data or good ideas — it’s about uniting both to create real results.
- Ownership Mindset > I treat every project as if it were my own business, ensuring the highest level of care and commitment.
Interests
On top of my passion for digital marketing and content strategy, I’m also interested in a diverse range of other pursuits:
- Sports of almost any kind (but primarily running, calisthenics, cricket, boxing, and pádel)
- Language learning
- Reading (especially in Spanish)
- Coding
Favourite Books
I’m also an avid reader, with some of my all-time favourites including:
- Brave New World
- 1984
- 100 Years of Solitude
- Farenheight 451
- Catch-22
Check out what I’m reading at the moment.
